Nintendo of America President Reggie Fils-Aime to retire in April

To be succeeded by Bowser.

Now, not Bowser (Koopa), but Doug Bowser, the current head of Marketing for Nintendo of America. The company dropped the news today in a press release, and noted that Reggie officially retires on April 15.

Reggie and the late Iwata brought smiles to millions at the head of the company

Reggie has a long history of brand and marketing, leading companies like Pizza Hut, where he championed all things pepperoni, and even as the Head of Marketing at Guinness Imports in the US. He moved onto the gaming giant as its Executive VP of Sales and Marketing, the position that Bowser currently holds. He took over as COO and President, and gained MEGA STAR status for kicking butt and taking names (check out the 1:31 mark in the clip below).

Doug Bowser lead the Marketing for the Nintendo Switch, which we *guess* is kind of a success, I dunno, the kids seem to like it.

Thanks, Reggie, for all the memes.

Author: Dalibor Dimovski

Dali is the Editor-in-Chief and co-founder of SideQuesting, as well as the co-Founder of CarDesignFetish and the founder of MakLink. Dali is also a car designer, deejay, and introductory beer-brewer.

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